Every day, thousands of publishers benefit from a recurring cash inflow by partnering up with other companies via affiliate programs.
Affiliate marketing is one of the best ways to monetize your blog, especially when you don't sell products or services. Joining an affiliate program can get you exclusive access to new content and special deals for your audience — all while earning you more money.
There are many types of affiliate programs, ranging from online courses to website builders to marketing and business affiliates. Here, we're going to explore the best affiliate programs with the highest earning potential to ensure you can make money off the content you provide.
But first — what exactly is an affiliate program?
What is an Affiliate Program?
An affiliate program is an agreement in which a business pays another business or influencer ('the affiliate') a commission for sending traffic and/or sales their way. This can be achieved through web content, social media, or a product integration.
To further understand affiliate programs, let's consider an example. Wirecutter.com, a New York Times company, is a website that lists product recommendations for shoppers. Wirecutter largely earns commission based on affiliate relationships with retailers.
The publication’s affiliate monetization model might make you doubt the legitimacy of its recommendations — but, in fact, it's quite the opposite.
Wirecutter only makes commission when a reader purchases a product from an affiliate retailer and doesn't return the product. Wirecutter, then, has no incentive to promote inferior products. If they did, they'd make less money and turn away readers.
How do affiliates make money?
The affiliate gets a unique link (an "affiliate link") from which clicks can be tracked — typically using cookies. The cookie then tracks the user to see if they make a purchase. If they do within an allotted amount of time, then the affiliate will earn commission.
Each cookie has a "length" or "cookie life", which simply define how long the cookie will be tracking the user's online activity.
For example, if a cookie has a 30-day life, your referral needs to make a purchase within 30-days of clicking your affiliate link in order for you to get paid — otherwise the lead will no longer be trackable.
If you’re interested in starting an affiliate program, there are different types of affiliate programs, and you'll want to pick the one best-suited for your business. Let's dive into the types of affiliate programs, next.
Types of Affiliate Programs
If you're looking to promote your products or services, there are a few affiliate programs you can consider. When choosing an affiliate program, you'll want to keep in mind the avenues or platforms where your audience spends the majority of their time. For instance, does your buyer persona typically read blog posts, scroll Facebook, or use search engines when researching new products?
Alternatively, is your buyer persona someone who's always looking for a good deal, and would appreciate a link on a coupon site? Or are they more interested in doing tons of research before purchasing, making your promotion efforts more worthwhile on a review site?
While those are questions you'll have to consider for yourself, let's take a look at some general types of affiliate programs so you can begin brainstorming potential avenues for your own marketing efforts:
Search Affiliates
With this program, you'll have freelancers or entrepreneurs pay their own money to promote your offer on search results or other online advertising platforms like Facebook Advertising. While you'll want to ensure your partner is following search and advertising guidelines, this could work in your favor if your partner has an SEO background and wants to A/B test to see which ads result in the most referrals for you — and most ROI for them.Bloggers and Influencers
If there are impressive bloggers or social media influencers in your industry who engage with your ideal buyer persona on a regular basis, you might consider partnering with them. For instance, if you sell kitchen appliances, it might be good to reach out to bloggers or YouTube influencers who post recipes, and ask if they'd feature your product as a "recommended tool" in their next recipe post. Ideally, this would result in your target audience taking a look at your website, and if they like the products you offer, could provide additional revenue for the influencer.Review Sites
If you offer a product or service that is more expensive or niche, it's likely that most of your buyers need to conduct research on that topic before purchasing. If that's the case, it might be a good idea to research the top review sites related to your product or service. Reach out to the business or writer who published the piece, asking whether they'd be interested in providing an affiliate link to your product or service in the text.
Coupon Sites
If you're offering a new product or service that isn't popular in the marketplace, you might try creating an affiliate partnership with a coupon site for a limited time. While you don't want to lose money by giving your product away at a discount, it could be effective at getting some first-time buyers to check out your website and become brand advocates.Email Marketing
This is best in small doses. You don't want any partners sending out bulk emails to customers who aren't interested in your products or services, but with proper consideration for who's receiving the email, this could be an effective method. For instance, if you sell design tools, you might partner with marketing agencies and ask them to include a link to your site within emails they send to design clients. This could help their clients leverage your tools to create higher-quality content, while giving agencies an added source of income.
Are you a blogger or small business who would like to join an affiliate program to generate income? Below, we’ll explore the top affiliate programs that you can join in your industry.
If you’re planning to launch an affiliate program, you can use the following examples as inspiration. Plus, you’ll get guidance on how much you should pay your partners and affiliates.Best Affiliate ProgramsHubSpotElementorAWeberSendinblueConvertKitGetResponseFiverrPabblyUnbounceContant ContactSysteme.ioTypeformOutgrowThinkificKajabiTeachableiSpringShopifyLeadpagesWixCrowdboticsWP EngineKinstaBluehostHostgatorGreenGeeksAmazon AssociatesTargetHammacher SchlemmerSpocketeBay Partner NetworkUltaSephoraFragranceNet.comBH CosmeticsBoatbookingsCheapflightsMomondoSandals ResortsAcornsSage Financials
Don’t have time to look through all of the programs? We’ve divided this list into several subsections:Best Marketing and Business Affiliate ProgramsBest Online Course Affiliate ProgramsBest Website Builder Affiliate ProgramsBest Web Hosting Affiliate ProgramsBest Retail Affiliate ProgramsBest Beauty and Cosmetic Affiliate ProgramsBest Travel Affiliate ProgramsBest Personal Finance and Investment Affiliate Programs
Let's get started.Best Marketing and Business Affiliate Programs1. HubSpot
Commission:15% recurring or 100% of the first month’s revenue
Commission: 15% recurring or 100% of the first month’s revenue
HubSpot's mission is to help millions of organizations grow better. HubSpot's award-winning CRM platform — which is comprised of Marketing Hub, Sales Hub, Service Hub, CMS Hub, and Operations Hub, and a powerful free CRM — gives thousands of companies the tools they need to manage the customer experience — all the way from awareness to advocacy.
As a HubSpot affiliate, you have the choice between a 15% recurring rate for up to one year or a flat rate corresponding to 100% of the first month’s revenue.
HubSpot’s plans range from $50 all the way up to $3,000+ per month. And it is not uncommon for customers to purchase more than one product at a time. So these payouts could quickly add up.
When you join HubSpot's affiliate program, you gain access to a large creative inventory, including demo videos, banners, and copy examples, all designed to help you earn the most commission possible. Plus, you can cultivate a one-on-one relationship with the HubSpot affiliate team, whose members are all dedicated to helping you succeed.